“SOPHIAJOHN Writes is an excellent resource to our marketing company. Pamela totally immerses herself in the work, and her writing brings clarity and creativity to our marketing projects.”
Twyla Hayes, Creative Director
BRAND IT MARKETING COMMUNICATIONS, Rockford OH
Instead of writing for a general audience, I work with leadership to create fundraising and marketing communications that help their organizations connect with the 50, 100, 1,000, or 5,000+ people within their sphere of influence who are able to make a difference.
To help accomplish this goal, I utilize the following internal tools designed to assess need and develop communication and marketing strategies:
- Communication Audits – A systematic assessment of your organization’s internal and external communication practices. Ranging from informal to comprehensive evaluations, audits can be easily customized to meet your organization’s timetable and budget. Examples of key questions addressed by this tool are:
– Are your target audiences being reached?
– What communications have been most effective? and why?
– Are key messages in alignment with strategic goals?
– Do your communication materials reinforce your brand identity?
– What communication strategies are missing?
- Communication Plans – A step-by-step outline used internally to guide organizational communications (usually for a 12-18 month period). Built upon the initial findings of a communications audit, the communication plan can bring these benefits and more:
– Supports the success of your organization’s strategic goals & objectives
– Strengthens “brand recognition” (organizational identity)
– Helps coordinate consistency in key messages
– Increases fundraising effectiveness
– Helps ensure strong donor relations
– Clarifies staff responsibilities
– Enables realistic budget planning
– Provides criteria for evaluating communication strategies
- Creative Briefs – A short document used by copy writers, designers, and others to help ensure that all who work on a project use the same criteria to guide and direct their creative process. Although the elements of a creative brief can vary in format, they most often answer the following questions:
– What challenges are being addressed by this project?
– Who is the target audience?
– What do we want the target audience to think? feel? do?
– Who is the competition? How do we differ from them?
– What are the key messages of the project?
– What is the ideal tone and feel of the finished project?
– Who has final approval of the project? and budget?
– What is the project calendar and final deadline?